Regent Street Christmas Lights Switch On

The Brief

Regent Street Christmas Lights Switch On. A seven-phase road closure and stage build in live traffic for The Christmas Lights Switch On

How We Made It Happen

We installed 1500m of carefully planned fencing, orchestrated a 7-phase road closure, built a stage in the middle of live traffic, managed a team of 75 people across day and night shifts, worked with 30 contractors, oversaw the movement of 50 vehicles on and off the street, and co-ordinated 8 on-street branded activations. Timing was critical to synchronise the on-stage switch-on moment with the illumination of lights and the firing of pyrotechnics.

The Result

We managed multiple big-name celebrities (Jodie Whittaker, Paloma Faith, Emma Bunton and Jamie Theakston) with absolutely zero showbiz drama, to entertain 10,000 attendees and push the “on” button! The show was broadcast live on BBC, ITV and Sky and covered by major national newspapers and social media channels.