Bigfoot Festival
Bigfoot big screen

The Brief

Bigfoot Festival. Help launch a new, boutique food, drink and music festival at Ragley Hall, Warwickshire, working within changing COVID-19 restrictions.

How We Made It Happen

Our designers worked with festival promoters to theme wayfinding and create sculptural entranceways and bespoke décor for various site zones. Small bars and stages were given their own theme, characters were created for the children’s area, totems based on the Bigfoot character doubled as wayfinders and Instagramable moments, and a floating Bigfoot peering up from the lake completed the installations.

COVID-19 restrictions required a flexible approach to site infrastructure, with the plan evolving over a year to encompass a main stage fit for Primal Scream and Hot Chip, a dance stage, beer tents, luxury glamping areas, big screen for films and football and a children’s area. 8km of fencing, 600 hay bale seats, 350 clamping tents and 400 picnic tables were installed to aid social distancing.

The Result

Adam Bloodworth, Independent:
“I’d like to thank Bigfoot festival for having the belief that they could pull this off, for providing a template for getting festivals back up and running and for giving me one of the first weekends that I have felt closer to my pre-pandemic self.”

Nick Reilly, NME
“Other events have been forced to announce their cancellation after England’s so-called Freedom Day was postponed from June 21 – but Warwickshire’s Bigfoot was given the green light after organisers planned the event in accordance with the restrictions involved in step three of the government’s roadmap out of lockdown. It means that 4,000 lucky punters have been given the go-ahead to rave once more.”

Daniel Sylvester, Co-founder of We Are Beer and Bigfoot Festival
“If putting on a festival is like going to war, I couldn’t think of anyone I’d want more in the trenches then WMSH. The team were an invaluable asset as we tried to negotiate the minefield of covid/ events and everything in between. Always there with enthusiasm, a kind word and dedication to the festival, they’re a great, loyal partner and my first port of call for so many things.”