Our designers worked with festival promoters to theme wayfinding and create sculptural entranceways and bespoke décor for various site zones. Small bars and stages were given their own theme, characters were created for the children’s area, totems based on the Bigfoot character doubled as wayfinders and Instagramable moments, and a floating Bigfoot peering up from the lake completed the installations.
COVID-19 restrictions required a flexible approach to site infrastructure, with the plan evolving over a year to encompass a main stage fit for Primal Scream and Hot Chip, a dance stage, beer tents, luxury glamping areas, big screen for films and football and a children’s area. 8km of fencing,
600 hay bale seats, 350 clamping tents and 400 picnic tables were installed to aid social distancing.